From Military Discipline to Startup Credibility: How Kevin Maurits Helps Founders Get Funded

Kevin Maurits’s career path doesn’t follow a straight line. A former Marine in the Netherlands, later in law enforcement, he eventually found himself in Barcelona, far from his original profession, but right in the middle of one of Europe’s fastest-growing startup hubs. That unlikely shift became the foundation of Kevin Maurits, a Barcelona-based entrepreneur, PR & reputation strategist.

Unable to continue his military or law enforcement career abroad, Kevin Maurits pivoted into tech sales. At HP, he worked his way up from call center agent to global account manager and team leader. But while he thrived on discipline and results, he knew corporate life wasn’t where he was meant to stay. That realization was an early spark in the journey of Kevin Maurits, a Barcelona-based entrepreneur, PR & reputation strategist.

It was during Spain’s 16-week parental leave, after the birth of his second child, that Maurits began to see the city differently. Instead of staying home, he hit the cafés, coworking spaces, and playgrounds, talking to anyone who was building something.

“Barcelona is crawling with early-stage energy,” he says. “Everyone was building. Everyone needed funding. And nobody knew how to sell themselves.”

That insight led to his first experiments: writing founder stories. Kevin Maurits began asking entrepreneurs about their vision, their motivation, and their backgrounds, then turning those conversations into narratives that investors could connect with. What began as informal Google Docs turned into Medium articles, and soon into a pipeline of founders eager to sharpen their message.

The work quickly evolved. Founders weren’t just asking for stories, they wanted visibility. Maurits built relationships with media outlets, helping clients land features in Yahoo Finance, Business Insider, and industry-specific publications. The coverage acted as proof points for investors, accelerating fundraising conversations.

But he didn’t stop there. Drawing on his network, Kevin Maurits, a Barcelona-based entrepreneur, PR & reputation strategist, added another layer: financial due diligence. Through trusted CFO partners, he ensures that founders’ numbers are as credible as their stories. In certain cases, he also introduces them directly to investors from his network.

The formula is simple: story + proof + numbers = credibility.

“I don’t just get founders in the press,” Maurits explains. “I make sure they’re seen, trusted, and fundable.”

Maurits’s approach is focused on helping founders pass the silent due diligence test: the moment an investor Googles their name.

“If Google shows nothing, or the wrong things, the meeting is already half-lost,” he says. “Press only matters if it builds credibility.”

With over 100 founder stories written and clients featured across media, Kevin Maurits, a Barcelona-based entrepreneur, PR & reputation strategist, is building a reputation as the go-to strategist for early-stage visibility in Barcelona and beyond.

For him, the mission is clear: “I don’t do PR the old way. I help founders win belief. And belief is what gets funded.”